Lash Loft
BRANDING | WEBSITE DESIGN
Lash Loft sets itself apart from other lash businesses in the city by having highly trained lash artists on their team. From custom styling, new lash techniques, and aftercare tips, this is the place to go when you want your lashes done by a specialist. From the moment you step into their boutique studio, see their fluffy lash sets on social media, or experience one of their luxury services in-person, you’ll understand why Lash Loft clients love this business.
01 - Branding 02 - Mood 03 - Logo 04 - Vibe 05 - Packaging 06 - Style 07 - Tones 08 - Photography 09 - Logo
The brief for the logo concepts was to keep it clean and simple. We ended up going with a stacked style logo, it reminded me of a home where the loft would be a floor above the main space. We kept the capitalised L’s and used them in the secondary logo to tie them nicely together. I really like the oval shape in the second logo. It compliments a very angular primary logo and makes a really great stamp style element.
